Lety’s Buko Pie (at iba pa) is a single proprietorship owned and operated by Mrs. Leticia O. Belarmino.  The enterprise started in 1976, as a “hobby” of Mrs. Belarmino, with an initial capital of 200 pesos (taken from the meager savings of the family). As of the year 2004, its assets directly used in the business amounted to more than 2.0 million pesos.

For almost 20 years (1976 to around 1996), no serious effort was made to really spur up the development and expansion of the business. The enterprise was solely considered as an ordinary household undertaking meant to augment the family income. But as it were, improvements and innovations were continuously made on the product by its owner (Mrs. Belarmino). By word-of-mouth, the product became known not only to the UPLB community, but also, to their friends, acquaintances and relatives in the Metro Manila area.

Sometime in 1996, a re-evaluation of the status and direction of the business was made. It was observed that in spite of the absence of a formal marketing/promotion activities, the substantial growth of the business can not be ignored. From being at the tail end, the business managed to climb next to the leading buko pie maker.

It was felt then, the need to expose the products outside of Los Banos, and thus, create new markets in the rest of the country and outside, if feasible.

Market expansion (and hence, increased production output) highlighted two major concerns: the shelf-life of the pies, and the number of product lines to offer in the market.

In-house R&D activities were launched to address such concerns. As a result, a “blast freezing procedure” was effected, and a number of buko pie variants (buko mixed with local fruits) were discovered.

                              UPDATES AS OF 01 NOVEMBER 2005

1. Lety’s Buko Pie was nominated by DOST 4 for the Award as THE MOST SUCCESSFUL BUSINESS PERFORMANCE OF AN SME (for 2005) by the Philippine Association of SME, Inc.

2.   The Manager of Lety’s Buko Pie was invited to read a paper entitled “The Success Story of Lety’s Buko Pie”  at the national convention of the Philippine Food Technologist Association, to be held on 17 November 2005, at the Robinson Galleria, EDSA, Mandaluyong City

*BUKO - YOUNG COCONUT*

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